Monday, September 13, 2010
Sunday, September 12, 2010
how does 360 campaign work?
1. print
2. guerilla
3. subway domination
4. outdoor poster
5. window display
6. digital (website, web banners)
7. general- stationary, business card
smart car brief
Product: Smart car
Tag line: any other car isn’t smart.
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Fun facts:
- The idea of smart car initially started with the CEO of swatch watch.
- The mechanical side of smart car is supported by Mercedes.
Benefit:
- super small ( saves space)
- eco friendly (less gas)
- time efficiency (easy parking spot)
- energy efficiency (less gas, less money)
key terms--------
small and stylish city car
eco-spinster, eco-speedster
swatch Mercedes art
“in a nation where your supersized car is your castle, is the smart too mini for a man?”
Smart
-attainable, realistic, measurable, timely
-sharp and quick thought
-bright, intelligent
-energetic quick movement
-Capable of making adjustments that resemble human decisions, especially in response to changing circumstances: smart missiles.
Car related terms--------
Used car
Car rental
Car games
Car accessories
Traffic bar
Traffic camera
Traffic tickets
Traffic violation
Mileage
Driving test
Driving direction google
Driving games
Parking garage
Parking tickets
Parking game
Navigator
Parking meters